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Marketing & Communication Manager | nhow Brussels
Are you the Marketing & Communication Manager with a passion for creative hotspots, innovation, and vibrant atmospheres? nhow Brussels is the most colourful of urban hotels in the Belgian capital and now firmly established as the most creative hotel in the city.
You always wanted something different, and it could be working in an art gallery? Well, this is your chance… nhow Brussels is an art themed lifestyle hotel. Alongside its other nhow siblings in Milan, Berlin, Rotterdam, Marseille, London, Amsterdam, and Frankfurt, nhow Brussels is a disruptive and life-changing hotel experience. This hotel lives and breathes art in all its different states.
In case you didn’t know about us (what?!) Minor Hotels (formerly NH Hotel Group), operates almost 550 hotels with around 60,000 rooms in 55 countries across Europe, America and Africa.
For nhow Brussels, we are looking for a skilled, savvy, ingenious and innovative (and, of course, Marvelous) Marketing & Communication Manager who is ready to take a key role within a dynamic, growing organisation. The lucky individual will play a strategic role in defining how nhow Brussels is presented to a highly competitive market from 2025. Not constrained by traditional approaches, the selected starlet will have experience working with enhancing a young brand or business, developing partnerships, talking to journalist and influencers, and leveraging all relevant on and offline marketing channels to achieve success.
Main tasks and responsibilities:
• Development and execution of the marketing & communications plan for nhow Brussels in conjunction with hotel director and brand manager.
• Execution of marketing campaigns to raise brand awareness and increase sales.
• Building marketing partnerships and develop joint promotions with other brands which support the nhow brand.
• Outreach to lifestyle, trade, and consumer media with the help of the Benelux PR team.
• Manage incoming media inquiries and individual press trips and editorial visits to the property.
• Responsible for customer loyalty marketing. • Market research & ROI analysis of marketing activities.
• Development of hotel marketing and sales collaterals. • Responsible for maintaining the nhow Brussels website
• Creating the content plan and publishing on property social media channels.
• Setting up and managing paid media campaigns with support of the Brand Manager
• Acquire high-reach influencers for collaborations to increase visibility of the hotel.
• Support all photo and film shoots, internal and external.
• Management of third-party marketing agencies.
• Responsible for marketing budget planning & control.
Who are you?
• Degree at Bachelor/Master Level, preferably Marketing and Communication (CIM Accredited and Qualified).
• At least 3 years of marketing and communication work experience, preferably within the service industry.
•Experience with social media – planning, content creation, publishing •Graphic design skills an advantage
• B2B marketing experience is an asset.
• A strong awareness of Belgium trends & events and a good network within the Lifestyle and Art industry in Brussels. An existing network of influencers would be an asset.
• Fluent in English, French and/or Dutch a bonus
• Analytical, focused, hands-on, and results-driven – A strong conceptual thinker
• Full-time presence in the hotel with occasional off-site
What do we offer?
In this position you are working for Minor Hotels, a professional international hotel chain with a dynamic and friendly vibe.
We understand that people make the difference, and this is conveyed in our excellent working conditions:
- People University: excellent training & (international) development opportunities.
- Excellent career opportunities: all employees of Minor Hotels are given priority on internal vacancies worldwide!
- Explore the Minor Hotels brands and enjoy our hotels world-wide with our special employee rate.
- Invite your friends and family for city trips in all our hotels worldwide and receive 30% discount on our restaurants and bars! They can also book their next city trip with your Friends & Family code.
- Enjoy specials discounts on a variety of (web) shops and leisure activities on our employee benefits portal.
Are you looking for a new challenge? Apply now!
Minor Hotels Europe & Americas is committed to an inclusive working environment in which everyone is valued and encouraged equally, therefor we warmly welcome people from all horizons & personal abilities.